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Coming Friday on Packaging Speaks: Danica VanBeek on Reinvention, Relocation & Running the Show

  • Writer: The PackStaff Team
    The PackStaff Team
  • May 12
  • 1 min read

Updated: May 28

What do you get when you combine a creative mind, a degree from Michigan State, and 20+ years of packaging experience across beauty, beverage, appliances, and agriculture? You get Danica VanBeek! This Friday, she joins us on Packaging Speaks.

From kicking off her career in the package testing lab at Estée Lauder to launching her own consulting firm out of Southern California, Danica’s story is packed with insights for engineers at every stage of their journey.

In this episode, she shares:
  • How she chose packaging by clicking through majors on a website, and never looked back
  • What she learned navigating beauty, medical device, and appliance packaging
  • How getting laid off twice led her to consulting
  • How she negotiated smart relocations, built a small but effective testing lab, and maintains consistent work through old-school networking.
  • Her advice for new grads: “Be open. Take the call. Go see the world.”

“I just love helping brands and teams get things in order,” Danica says. And she’s got the career receipts to prove it.

🎙 The episode drops May 16. Subscribe now to Packaging Speaks on YouTube or your favorite podcast platform and follow us on LinkedIn so you don’t miss it!

The PackStaff Team

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